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How Tim Ferriss found product-market fit for “The Four Hour Workweek”
Pattern Breakers
How to Be an Alligator and Puddle
You want to have a highly targeted effort because for the people that you care about, it's like you want to monopolize their mind share. The lack of exponential organic growth is what causes people to fail way more often than was my initial target market big enough. Shopify started out with snowboarders trying to solve a problem they had related to buying and selling snowboards online.
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