Navigating Omnichannel Retail in India

This chapter explores the evolution and future of omnichannel retail strategies in India, highlighting key players like Lenskart, Bluestone, and Wakefit. It examines the importance of a strong offline presence to capture market share, consumer behavior shifts, and innovative business strategies. The discussion emphasizes the need for companies to balance online and offline interactions, increase average order value, and streamline manufacturing processes for a sustainable competitive edge.

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