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GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks

The GTM Podcast

CHAPTER

Pattern Recognition in Enterprise Sales

The chapter highlights the importance of pattern recognition in enterprise sales, drawing parallels with training neural networks to recognize patterns within data. It delves into understanding buyer needs, pain points, and concerns to effectively close deals, emphasizing the significance of pattern matching and neural networking in the sales process. The speakers share insights on talent evaluation, technical knowledge in sales, and the value of comprehension for successful sales.

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