Navigating Sleep Challenges and the Importance of Audience Building for Startups

Sahil Chopra left his medical practice after being trained at Harvard and UCLA to become a startup founder. Now, he's solving the silent sleep epidemic alongside his brother.

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In this conversation we discuss:

Founder Mode

(00:00) — Intro (01:12) — Becoming a doctor before a founder (02:46) — Convincing his brother to start a company with him (05:08) — Starting a company with your brother (06:52) — Working alongside a complementary co-founder (08:20) — Transitioning to his brother becoming CEO (10:57) — The fundraising process (13:15) — Transitioning from fundraising to building (14:36) — Hiring good people early on (37:37) — Having the right founder mindset (39:03) — Staying even-keeled as a founder (41:17) — Solving your own problems (42:27) — Why sleep is a venture-scale opportunity (43:31) — Importance of a frictionless user experience

Health & Sleep (16:46) — Why sleep is so important (18:33) — How much sleep people should get (19:10) — Why people don't prioritize sleep (20:59) — How many people are sleep deficient (23:51) — Sahil diagnoses Michael Houck (32:55) — Defining sleep opportunity vs. sleep (30:48) — The Empower Sleep vision (33:44) — Drive to conquer sleep (35:41) — How broken the healthcare system is

Rapid Fire (46:01) — Who is one investor you’d recommend? (47:21) — One thing you'd change about startups? (48:30) — Advice for first-time founders? (48:45) — Something you believe that most disagree with?