Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Importance of Being Vulnerable
If you're hiding behind authenticity is probably the stick. Just be consistent, do what you say, come with emotional content. That is what people want. I haven't read an Amazon review in seven years because I'd never met an author who said I read all my one star reviews and now I'm a better writer. So why are you vulnerable and open to hearing the one star reviews? You don't need to know anything about them other than the book wasn't for them. Let's move on.
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