6min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How to Get 10x Better at the Thing You Are Best at in the World

"i'm an emotion driven investor so the only thing that matters to me is human psychology understanding incentive structures and human ambition," says kyron. "It's very hard to get 10x better at the thing you are best at if you ask me how to make the most money i would say exactly what you said", he adds. The more open a tactic means less less regulated by one company,  marketing tactics have not changed much over the last five years but organic search has evolved in terms of types of ads it can put up on its results page. 'I don't think anything goes dormant for a long time and then comes back around' - marketing expert Richard Branson

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