Pre-Mixed Cocktails - Is That a New Concept?

Pre-mixed cocktails have a really bad reputation just because people think they're quite synthetic, kind sugars and sweeteners. And typically the branding on them is not very premium either. So it's really never consciously seen like pre-bold cocktails. The difference is indistinguishable between what you would get at a bar and in the bottle. Their class is high ABV cocktails. That's kind of where the market's moving into more kind of premium.

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