How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
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What Strategists Want From Work?
Victor: I want to talk a little bit about how you work and thank you also for sort of being involved. We've just put out called what strategists want from work. Victor, this is quote in the report from you and it says this. In our culture, planners are playing crucial roles in the working process compared to other agencies as they are involved in multiple moments when the campaign is cooked. Their input highly impacts our advertising work, making a real difference in the overall output of the agency.
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