Throwback: The Science of Buying Intent with David Priemer, Ep #296
Negotiations Ninja Podcast
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The Buying Experience Is the Product
william urefin is a sales coach and author of the book, "Cerebral Selling" He says people buy things for feelings all the time. In his new book he explains how to sell using science and empathy. Urefin: The buying experience is the product; experiences create feelings.
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