Apple's acquisition of Beats by Dre is "a really mysterious, uh, acquisition a lot of ways," says Ben Huhn. The company paid $3.2 billion for the headphone and music streaming service. It was Apple's first major purchase since Steve Jobs' departure in 2011.
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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