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What the %$#* was Southwest Thinking?

The Thrifty Traveler Podcast

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Southwest Airlines: Navigating Change and Customer Sentiment

This chapter explores the significant recent changes at Southwest Airlines, including fare pricing adjustments and the introduction of assigned seating. The speakers discuss the internal pressures from investors pushing for profitability, raising concerns about the impact on the airline's brand identity. With a focus on customer reactions and the competitive landscape, the chapter addresses how these shifts could influence Southwest's role in the broader airline industry.

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