Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary
Social Media and Politics
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What's the Difference Between a Traditional Poll and a Focus Group?
The conventional poll in this has changed over the last cycle or two. When I first started, 100% of our interviews were collected via landline telephones. As 2006 turns into 2008 and 10, cell phones become more common. The best methodology is multimodal where you're getting people.
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