Monthly giving is one of the fastest-growing areas of nonprofit fundraising, with organizations seeing a 52% increase in recurring donors and a 94% rise in revenue from these gifts over the past three years.
On average, monthly donors give between $24 and $36 per month, and retention rates for these donors can be as high as 94% when using bank transfers or credit cards. With monthly donors contributing significantly more over time compared to one-time donors, nonprofits that focus on building and maintaining monthly giving programs can ensure a steady and reliable revenue stream (NonProfit PRO) (DonorPerfect). This episode will explain why a well-designed monthly donor program can be a game-changer for nonprofit sustainability.
My guest is Erica Waasdorp, President of A Direct Solution, is a leading expert in monthly giving and donor retention. With 40 years of direct response experience, she has helped numerous nonprofits boost their revenue through successful monthly giving programs. Erica is the author of "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy", and regularly shares her expertise through workshops and publications.
In this episode, we discuss:
- The changing landscape of monthly giving over the last four decades.
- Practical strategies to engage and retain monthly donors for the long term.
- How technology and automation can help nonprofits streamline their monthly giving programs.
- Common mistakes organizations make when starting monthly donor programs and how to avoid them.
- Tips for personalizing communication with monthly donors to enhance engagement and loyalty.
Connect with Erica Waasdorp on LinkedIn
erica@adirectsolution.com
www.adirectsolution.com
Neon One: The Recurring Giving Report: Data-Backed Insights for Sustainable Generosity
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