2min chapter

Time Sensitive cover image

Peter Saville on Capturing “Nowness” Through Design

Time Sensitive

CHAPTER

Hits Are Hits

The first phrase of that song is, I mean, it's perfect within, you know, within 30 seconds. This is a hit. The first time I heard him play in Oligae again, same thing. That's a hit. So it doesn't matter who they are. It doesn't matter how obscure, difficult or alternative they are. If they chance upon a,. it's a song, it's a melody. It's a riff. And there hits. Do you find that visually when you look at something? Do you know that, that visually something is going to work sometimes? Sometimes. In the case of paracorption lies.

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