Intro

Julia Alexander reunites with Dylan for a deep dive into the media industry’s most compelling flashpoints: Formula One’s fantasy of a $180 million rights deal, the growing anxiety around non-football sports rights, Mark Zuckerberg’s F.T.C. showdown, and more. As Julia explains, with audience engagement plateauing, streaming giants are under pressure to reinvent the playbook—because where engagement lags, monetization follows.

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