New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
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Innovating with AI: A Study on Brainstorming Dynamics
This chapter examines the dynamics of ideation within corporate settings, focusing on a study comparing AI-assisted brainstorming with traditional methods. It uncovers surprising findings, revealing that teams using AI tools like ChatGPT did not outperform their non-AI counterparts in generating ideas. Additionally, it delves into cognitive biases influencing creativity and highlights the importance of meaningful human interaction when integrating AI in collaborative efforts.
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