010: Social Media Has Won the Content War w/ Matt Medeiros
WP Townhall
Navigating the Content War on Social Media
This chapter explores the ongoing 'content war' in social media, discussing how the fragmentation of platforms represents both conflict and evolution in digital expression. The speakers highlight the importance of meaningful engagement over mere broadcasting, addressing strategies for maximizing reach and interaction while managing the pressures of content creation. It emphasizes the balance between traditional blogging and the immediacy of social media, alongside the complexities of creating engaging video content that aligns with broader business goals.
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