4min chapter

Behind the Brand with Bryan Elliott cover image

Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

You Must Love Risk, Right?

The author says he's trying to mitigate risk with every decision. He believes that people should look for integrity, intelligence and initiative in potential partners. Yeats: "I think one of the stupidest ideas that has been promulgated into the masses"

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