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Myanmar Jewellers in China

New Books in Anthropology

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Live Streaming and the Jewelry Market Amid COVID-19

This chapter explores how live streaming platforms like WeChat and TikTok are transforming the visibility and sales of jewelers, particularly in the context of the COVID-19 pandemic. It highlights the challenges faced by Myanmar jewelers due to border closures and reliance on Chinese traders, while also examining the complexities of identity and authenticity in a competitive online space.

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