3min chapter

Channels with Peter Kafka cover image

Instagram boss Adam Mosseri on teenagers, Tik-Tok and paying creators

Channels with Peter Kafka

CHAPTER

How Many Subs Do You Need to Make a Subscription Business?

We're very ambitious about this project, andn what we've seen so far leads us to believe that what we thought was the seiling, we can blow right through it. How many subs do you need to make thi an ongoing proposition? We don't want to superscale this beyond the capacity pok. The beauty being i a subscription business, is that one day there will be a limit to the number of theres.

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