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E468: The Perks and Challenges of Running Multiple Ecommerce Brands

The Ecomcrew Ecommerce Podcast

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How to Build a Brand of Five Times the Revenue of Profit Number?

When we sold our one brand to the aggregator, it was a good reminder that if your goal is to sell a brand. The more revenue, the more profit your bran has, the better multiple you're going to get. We're in a similar path right now, and we're looking to to divest a couple of them. And it's not because they're not good brands. It just, it's become difficult to really give everything tat the love and attention it really deserves.

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