2min chapter

The Model Health Show cover image

TMHS 665: How Ultra-Processed Foods Are Hijacking The Human Brain - With Dr. Amy Shah

The Model Health Show

CHAPTER

What's the Reward Pathway?

The bliss point phenomenon is the fact that intense flavors and combinations incite these reward pathways. Our biology with anything intense like that, it's going to shut down desire and craving to get more. So they found this specific point where it takes you there, like right to the death, but you don't go past it. And so you just keep staying in that kind of bliss point zone and eat more and more and more.

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