Fans Investing in Athletes: A New Frontier in Sports Finance

The chapter explores a company that enables fans to buy stock in athletes, discussing the investment process, potential returns, and benefits for both fans and athletes. It delves into fractionalization of assets, incorporating off-field earnings, and the importance of trust in athlete-fan relationships. As the platform gains traction, it reshapes athlete sponsorship deals and empowers fans to be more engaged in their favorite athletes' careers.