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TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
Introduction
We've come a long way in our understanding of the human brain, and one of those areas that has most influenced is how we raise our children. Orphanages have higher infant mortality rates. The children living in them experience neurological changes that only start to slow down or revert s when they experience loving connection. Without a touch, a baby will literally fail to thrive. As sophisticated as we human beings are, weare also atroot animals that, as well as food, water and shelter, need vital physical and emotional connection. On a collective level too, we experience this kind of critical impulse to connect. And sad is been so frustrated for so many of us during the pandemic if only
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