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Storytelling Secrets: Persuasion Strategies with Judge Carl Aveni

Negotiate Anything

00:00

How to Be a Persuasive Speaker

Carl Alpach: I think this is an incredibly well crafted approach to trying to persuade the voters. He says there's real value in telling people stories about failure for lots of reasons, but in part to give them the courage to try and to fail things as well. "I hope that I'm tapping into some primal mechanisms, but I also hope that I're inspiring the people that I'm talking to," he adds.

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