1min chapter

Under the Influence with Terry O'Reilly cover image

Hiding in Plain Sight: The Surprising Influence of Marketing

Under the Influence with Terry O'Reilly

CHAPTER

The Hidden Roots of Marketing

The world of marketing hides in plain sight. Many things we take for granted every day have their surprising roots in marketing. Even one of the most popular and awarded television series of the last 70 years began life as an advertising campaign.

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