6min chapter

The Fort - An Entrepreneurship Podcast cover image

#301 - Emily Holdman - Managing Director @ Permanent Equity - How To Buy Great Businesses

The Fort - An Entrepreneurship Podcast

CHAPTER

The Importance of Transaction Tensions

Tension arises when you think you're doing something for the business, but it's really for your personal benefit. You can have very good reasons why you need to do that. And we've seen this mostly in deals we haven't done, but sellers who we've kept in contact with long term. The tension between those two things is something that we like to be transparent about and just talk through.

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