Is There a Better Way to Find Your Concept?

In school, it's pretty clear that you had to find your concept very promptly. We were taught how to do that? Or was it like, no, just like you said, there is not really that one way to find one?" I think that's what makes design exciting and also scary every time you embark on that journey, because there is bost oftend, generally, a sense of like, the unknown," he says.