There's no one size fits all solution to any given public policy. I'd be so ill informed to say, let's dream line every government programme and reduce the number of questions from x to y. There are absolutely situations where frictions are helpfulum. But there's a lot of situations in which frictions are unhealphful. And that can be the low hanging fruit. We draw signals and meaning from our experiences. So if it does take a few moments for a search engine to deliver an outcome, that might mean it's the result of more personalization or process aing - you have to take that into account.

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