2min chapter

The Audiobooks Podcast cover image

Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |

The Audiobooks Podcast

CHAPTER

Philips Electronics' Tea Kettle Turned the Red Ocean Blue

NABBY changed the way municipalities saw their revenues and costs involved in transit bus service. NABBY has captured 20 percent of the U.S. market since its inception in 1993. The company was named by the Economist Intelligence Unit as one of the thirty most successful companies in the world.

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