Consuming to Learn

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i'm actually a big believer in that consuming and producing, you know, producing being created of that's the same thing. One of the things an the book i talk about is the difference between one hit wonders and these people who know that perennial hith hit makers and youkow. If you don't keep up with your audience and what they'r experiencing by consuming at some point, you om, that guy wou had that hit ten years ago. Who wants to be a one hit wonder? Not me. I will always have consuming be a big part of what i do, because that's where the next aha moment comes,. You'll be outdated at somepoint, right

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book, The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.

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