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Is The Motive Lencioni's Best Book?

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CHAPTER

Marketing Is a Two Sided Coin, Magic and Logic

Marketing is a two sided coin, magic and logic. That describes businesse, that magic. But there's still a missing component, right? People. And so you pretty much said the two words i was going to say - healthy relationships. Cause you can have magic, you can have the logic, but you sty have the people that make it all work. I thinki think a person, a sceptic, might say, could you have healthy relationships and so not have a healthy business im i suppose. It seems unlikely.

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