The biggest thing that I learned at NCIX and mostly from shopping there, not as much from working there, is that it's all about trust. You can market all day by Google ads. But if you want to build a sustainable business, you just have to make a good product, stand behind it, and people will come. With the way that LTT store is growing, Q1, we're almost double year over year over last Q1, like last year's Q1. That's not because we're suddenly spending a million dollars a month on advertising or whatever. That's because we makes a good product and people keep coming back for it.That's just how it works

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