Navigating the Output vs. Outcome Paradigm in Product Development

Episode web page

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Show Notes

In this episode of Insights Unlocked, we sit down with Connor Joyce, a mixed-methods researcher and behavioral scientist with a rich background at companies like Microsoft, Twilio, and Deloitte. Connor shares his journey through behavioral science and product strategy, highlighting key themes from his new book, Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision Making. 

Key Themes Discussed:

• Behavioral Science in Product Development: Connor explains how behavioral science principles can help product teams create interventions that lead to lasting behavioral change, not just short-term engagement.
• The Output vs. Outcome Dilemma: Many companies mistakenly equate product usage with success, but true success comes from creating products that satisfy user outcomes. Connor explains how shifting from tracking outputs (e.g., clicks, retention) to outcomes (e.g., behavior changes) can transform product success.
• Ethical Product Design: Connor emphasizes the importance of ensuring interventions promote positive, long-term behaviors. He discusses how to create ethical designs that balance business needs with user well-being.
• AI and Empathy in Product Development: As AI becomes more integrated into tech, Connor explores its potential to enhance empathy and help product teams better understand user perspectives. He also touches on the ethical considerations around using AI in a responsible, human-centered way.
• Practical Frameworks and Tools: Drawing from his book, Connor introduces the User Outcome Connection and Feature Impact Analysis frameworks, which help product teams validate and measure the behavioral impact of their products.

Actionable Insights:

• Focus on outcomes over outputs. Rather than simply tracking usage, aim to understand and influence the behaviors your users are trying to achieve with your product.
• Use behavioral science to create small interventions within your product that help users reach their goals.
• Incorporate ethical considerations into your design process by ensuring that your interventions promote positive, lasting behavior change.
• Explore the potential of AI to deepen empathy in product design and user experience.

Episode Links:

• LinkedIn: Connect with Connor Joyce
• Book: Bridging Intention to Impact on Peach Pit
• Consulting: Desired Outcome Labs
• Behavioral science books like Nudge by Richard Thaler