It's difficult when you're building an NFT app because a lot of the use is centered around the top 500,000 collectors. We don't have a lot of conviction that the masses are going to look like the top blood traders in terms of staring at maybe a Bloomberg terminal type of equivalent every day. So we were more interested in these mainstream consumer products. And I think being on flow in particular, which is sort of a blockchain built for these mass consumer applications, it's a better fit for us to focus on that. But it is difficult. It's on that building something for everybody.

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