The Cost of Denial

The cost of denial is incredibly costly. Just narrow your focus and make sure that whatever you ultimately decide, you can win with your client base on that thing. Rowing the team so that they know it too is really important because the other person that you could lose is not your customer. If they lose faith that you have a path forward, when they start jumping and shift, the sharks come in. This is our opportunity. Let's go seize it together.