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Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Balancing Innovation and Familiarity in Product Development
This chapter examines the delicate interplay between innovation and user acceptance, highlighting case studies like Google Glass and Uber. It emphasizes the importance of product design that maintains a balance of 80% familiarity and 20% novelty to facilitate successful technology adoption.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode