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Uncanny Valley | WIRED

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The Rise and Fall of Amazon Prime

When Amazon first introduced prime in 2004, the folks at Walmart mistakenly believed that not a lot of people would pay $79 a year for it. So how did Amazon end up making Amazon prime such an appealing option for so many people? "Over time, they tried to add a bunch of other pieces to the prime value chain while still trying to keep a balance"

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