Kijabank Rolls Out Metaverse Initiative to Promote Sustainability

Spanish lender Kijabank is one of the most active users of Metaverse technology among Europe's big banks. They are hoping to use virtual reality to promote two other core priorities for the bank which are sustainability and they're quote, all in one centers across Spain. The activity will consist of a virtual tour in which participants will have to overcome a series of challenges in different natural environments. Participating customers will virtually enter forest beaches and even the bottom of the sea to solve missions that will help them raise awareness about the need to care for the environment.

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