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Why We Hold on to Things

Hidden Brain

CHAPTER

Do People Really Imbue Objects Owned by Murderers With a Negative Emotional Essence?

Bruce has tested this idea before a live audience. Do people really imbue objects owned by murderers with a negative psychological essence? I have here. A beautiful cashmere carnigan that's been washed, and it was owned by a very famous individual. How many of you would be willing to thecardigan on, for, say, twenty pounds? Put your hands up if you be willing to do so. That's excellent. Good. Now keep his hands up if you would still wear the cardigan if you were to discover that the owner was none other than the cerial mass murderer, fred west o k.

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