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Demystifying Blocklists

Deliverability Defined

CHAPTER

Are You on a Block List?

The best way to know if your mail is being impacted by a block list is first looking at your bounce rates. If you see that you're having a lot of bounces, we would consider a bounce rate over 2% to be elevated. There's a chance that it could be happening due to a block list. And block lists can be specific. So there are block lists for specific regions. This is actually a really great example by a list I thought of. It's very unlikely that a Brazilian block list would have any impact on your vulnerability.

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