Denim Wars | Cowboys & Indigos | 1
Business Wars
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The Denim Showdown: Cowboys, Marketing, and World War II
This chapter delves into the competitive strategies of Levi's and Lee in the denim market during the 1930s and 1940s, emphasizing their marketing efforts amidst the cowboy craze. It also examines how World War II reshaped production priorities and consumer loyalty in the industry.
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