Failed Growth and Evolving Strategies

This chapter explores a failed outbound email campaign experiment aimed at growing a newsletter subscriber base, highlighting execution errors that led to high spam rates. It discusses the shift towards a content-driven revenue model under HubSpot, emphasizing high-quality gated content and enhanced reader engagement. Additionally, the chapter examines the acquisition process for newsletter operators, the rise of B2B influencer marketing, and the evolving potential of platforms like LinkedIn for creators and advertisers.

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