206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
The Power of One-to-One Messaging
I really think that this can, this can change marketing. That's why I like both things. It's a, it's a terrible industry in a way. No one enjoys it. People distrust marketers. They just want to focus on their product. But we also need it too. There's problems everywhere. This bad stigma is everywhere. And the best way to change something is from the inside out, not from getting outside of it and throwing rocks at it. You know, whether you buy one of our courses or not, I want everyone speaking this bipolar language because it really helps with marketing. And who doesn't want that? Yeah.
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