Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#101: SaaS and Agency: The psychology of 70% reply rates (Ron Story Jr.)

Hey {First Name}, An Insider's Guide to Outbound Sales

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How Do You Get Results?

Pricing matches direct mail. People are paying per piece and that's per opened piece of mail, correct? So there's two different ways. We don't get into the appointment setting part because we're not going to go and sell their product. But we want to be the post office that does delivery. You know, when the post office delivers junk mail, if nobody buys, they don't scream at the postman, right? Whoever made the ad is up to them.

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