Contrasting Drift: A Conjured Category Example

Blog post on Rob's Substack: https://howtogrow.substack.com/

In this episode, Rob digs into the difference between Conjuring Demand (where a founder has an idea of how the world should work) vs. Finding Demand (where buyers are trying to accomplish something and pull products that help them solve that). He touches his perspective on startups like Clay and Drift, and how he takes a "Demand"-based perspective to think about startups from outside-in (or in pitch decks).

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Rob's website: www.robsnyder.org

Connect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

Weekly founder insights: https://howtogrow.substack.com/