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Becoming Nike | The Crazy Idea | 1
Business Movers
Blue Ribbon's Future
As a mere importer and distributor phil had little say over product quality. Blue ribbon needed to bring the design and production of its shoes in house. Bill bowerman was being woefully underused He had a lifetime of technical knowledge about the best running shoes. If blue ribbon made their own product bill could be involved in the design process. Phil's bold new direction would also prompt the change to a new name, Nike.
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