Trust in Advertising: Navigating Media Channels

This chapter explores the varying levels of trust associated with different media channels, comparing traditional platforms like Super Bowl ads to the skepticism surrounding social media channels. It emphasizes the unique role of podcasts in fostering trust through intimate yet measurable advertising, while also discussing the challenges posed by major platforms like Meta and Google. The discussion culminates in the advantages of direct partnerships with publishers and the evolving landscape of effective advertising strategies across social media.