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Smart Talks with IBM and Malcolm Gladwell - Managing supply chain volatility in the height of the shopping season

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Consumer Product Company - Data Driven Demand Forecasting

In minneapolis, there were not going to be a significant drop off of buying single chocolates on the way to work as a snack. Instead, they would beat their family packs wind go up by 300%. So that signal was superimportant for that consumer product comp ae food company t then re purpose their manufacturing lines to move from singles to family packs.

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