MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The Importance of a Scalable C R M Platform

The idea of cross device data being in real time. Can you imagine if there is actually an advertisement that is relevant to the trip to italy you were just trying to research on your eye pad? That's the kind of real time interaction that i believe can eventually happen, but the technology needs to get there. So why is it important to have a scalable c r m platform? Reality is, when you're cobbling together disperate systems that aren't designed to work together, they often cause more trouble than they're worth. From day one to your ipo, your business and your customer experience will have different needs,. The hubspot platform is ready to adapt to changing environments. Can

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